The message in the video is congruent with what I believe is a highly effective multimedia campaign strategy.
Planned Parenthood has been increasingly visible and vocal about debunking the myths being spread by anti-abortion ideologues who are intent on bringing the organization down.
The campaign is focused on educating the public about the actual health services Planned Parenthood provides for women who may not otherwise have access to health care.
This video features real women who are either patients of Planned Parenthood or friends of patients who have benefited from their services*:
*According to their website, one in five U.S. women has visited a Planned Parenthood at least once in her life.
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